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|
| The Helix Marketing Museum |
| A collection of Helix significa and memorabilia. Arranged by year (approximately) and presented for your edification and entertainment. |
| Year |
Editorial |
Advertising |
Collateral Materials |
| 1984 |
Original product listing from the premier issue of The Macintosh Buyer's Guide. |
The Fawn Walks |
A rare photo of the creators of Helix |
| 1985 |
Database Report Card from InfoWorld |
Make the Natural Selection |
|
| MACWORLD Review, November issue, by David L. Foster |
|
|
| 1986 |
AppleLink DH Press Release |
Now Your Business Can Do More of What It Does Best |
Silver-and-white glossy Press Kit |
| As the Helix Twists, by Dave De La Vega |
The Only Complete Multi-User System |
|
| New Relations, by Jim Heid |
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| The Well-Tiled Abacus, by David Foster |
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| World of Helix Evolves (brochure) |
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| 1987 |
Database Records, a chart from a Macworld article |
|
Double Helix II Product Sheet |
| The Networked Mac/VAX, by Al Cini from The DEC Professional (article on Helix VMX) |
|
What's New in Double Helix II? |
| Beyond File Servers, by Al Cini, from The DEC Professional (article on ODMS) |
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| Helix Revisited, by Al Cini, from The DEC Professional (article on DataDesk and GeoQuery) |
|
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| 1988 |
Daniel Cheifetz interview |
Make your Macintosh do anything |
Macworld Expo product sheet |
| Double Helix or Nothing, Part 1, by Gary Hirschberg from MacUser |
|
|
| 1989 |
Programming with AppleTalk for VMS, from DEC Professional |
FedEx Helix Testimonial |
The "Puppies" Brochure |
| |
First DataDesk ad |
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"Puppies" 2-page spread ad |
|
| 1990 |
Helix Express 3.0 Review by Charles Seiter, from MACWORLD, March 1990 |
Man goes mental over Helix |
MacWorld Expo Contest Flyer |
| The MultiUser Database Challenge from MACWORLD, May 1990 |
|
|
| 1991 |
|
If You're in a Hurry, Read this Ad |
Tech-Connect Letter |
| 1992 |
Helix Express 1.0 Press Release |
|
Helix Express 1.0 Upgrade Mailer |
| Strategies: Relational Databases, by Michael Miley, from MacUser, June 1992 |
|
Fastest Multiuser Relational Database |
| |
|
Fax'd draft of unreleased Fact Sheet |
| |
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Fax'd draft of unreleased Services Plan |
| |
|
The Irresistible Dream of Groupware |
| 1993 |
***Review, July MACWORLD |
|
Helix Express 2.0 Upgrade Brochure |
| Do It Yourself Databases, by Jan Smith from MacUser, November issue |
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Helix Express 2.0 Mailer |
| |
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Helix Express 2.0 Stuffer |
| |
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How to Reach Us |
| |
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Tech-Connect Registration Card |
| 1994 |
**** Review of Helix Express 2.0.1 in the July Macwork by Charles Seiter |
|
Helix Express 3.0 Upgrade Mailer |
| MacWEEK article, by Mark Janikas, November 14 |
|
Café Helix |
| MacWEEK article on Helix Express 3.0, November 28 |
|
Café Helix Express |
| 1995 |
|
|
Helix Express 3.5 Upgrade Mailer |
| |
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Helix Express 3.5 Order Form |
| 1996 |
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Helix Express 4.0 Upgrade Mailer |
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Helix Express 4.0 Order Form |
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Helix Express 4.0 2C Brochure |
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Helix Express 4.0 4C Brochure |
| 1997 |
Low-End Databases, a comparison of Helix Express 4.5 (**** Review) and Phyla from Macworld October issue. |
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"So Fast" brochure |
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Commonly Asked Questions Card |
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Mailer Insert |
| 1998 |
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Fall Training Brochure |
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Helix 4.5 Fall Sale Mailer |
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Helix Fire Sale |
| 1999 |
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| 2000 |
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Macworld Expo 2001 Flyer |
