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Product
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Everything Else
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The Latest Word Marketing HelixChat Contact Us Policies Press Releases
Reviews Testimonials Field Reports Museum Who Uses Helix? Surveys
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| The Helix Marketing Museum |
| A collection of Helix significa and memorabilia. Arranged by year (approximately) and presented for your edification and entertainment. |
| Year |
Editorial |
Advertising |
Collateral Materials |
| 1984 |
Original product listing from the premier issue of The Macintosh Buyer’s Guide.
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The Fawn Walks
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A rare photo of the creators of Helix
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| 1985 |
InfoWorld Article, January
InfoWorld Article, April
Database Report Card from InfoWorld
Macworld Review, November issue
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Make the Natural Selection
Byte Magazine Ad
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| 1986 |
AppleLink DH Press Release
As the Helix Twists, by Dave De La Vega
New Relations, by Jim Heid
The Well-Tiled Abacus, by David Foster
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Now Your Business Can Do More of What It Does Best
The Only Complete Multi-User System
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World of Helix Evolves (brochure)
Silver-and-white glossy Press Kit
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| 1987 |
Database Records, a chart from a Macworld article
The Networked Mac/VAX, by Al Cini from The DEC Professional (article on Helix VMX)
Beyond File Servers, by Al Cini, from The DEC Professional (article on ODMS)
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Double Helix II Product Sheet
What’s New in Double Helix II?
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| 1988 |
Helix Revisited, by Al Cini, from The DEC Professional (article on DataDesk and GeoQuery)
Daniel Cheifetz interview
Double Helix or Nothing, Part 1, by Gary Hirschberg from MacUser
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Make your Macintosh do anything
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Macworld Expo product sheet
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| 1989 |
Programming with AppleTalk for VMS, from DEC Professional
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FedEx Helix Testimonial
First DataDesk ad
"Puppies" 2-page spread ad
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The "Puppies" Brochure
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| 1990 |
Double Helix 3.0 Review by Charles Seiter, from MACWORLD, March 1990
The MultiUser Database Challenge from MACWORLD, May 1990
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Man goes mental over Helix
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MacWorld Expo Contest Flyer
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| 1991 |
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If You're in a Hurry, Read this Ad
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Tech-Connect Letter
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| 1992 |
Helix Express 1.0 Press Release
Strategies: Relational Databases, by Michael Miley, from MacUser, June 1992
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Helix Express 1.0 Upgrade Mailer
Fastest Multiuser Relational Database
Fax'd draft of unreleased Fact Sheet
Fax'd draft of unreleased Services Plan
The Irresistible Dream of Groupware
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| 1993 |
***Review, July MACWORLD
Do It Yourself Databases, by Jan Smith from MacUser, November issue
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Helix Express 2.0 Upgrade Brochure
Helix Express 2.0 Mailer
Helix Express 2.0 Stuffer
How to Reach Us
Tech-Connect Registration Card
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| 1994 |
**** Review of Helix Express 2.0.1 in the July Macwork by Charles Seiter
MacWEEK article, by Mark Janikas, November 14
MacWEEK article on Helix Express 3.0, November 28
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Helix 2.0 Summer Sale Mailer
Helix Express 3.0 Upgrade Mailer
Café Helix
Café Helix Express
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| 1995 |
Feature Game Email
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Helix Express 3.5 Upgrade Mailer
Helix Express 3.5 Order Form
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| 1996 |
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Helix Express 4.0 Upgrade Mailer
Helix Express 4.0 Order Form
Helix Express 4.0 2C Brochure
Helix Express 4.0 4C Brochure
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| 1997 |
Low-End Databases, a comparison of Helix Express 4.5 (**** Review) and Phyla from Macworld October issue.
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"So Fast" brochure
Commonly Asked Questions Card
Mailer Insert
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| 1998 |
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Fall Training Brochure
Helix 4.5 Fall Sale Mailer
Helix Fire Sale
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| 2000 |
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Macworld Expo 2001 Flyer
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